The Digital Marketing Glossary

  • What are APIs?

  • What is A/B Testing?

  • What is Brand Awareness?

  • What is a Buyer Journey?

  • What is a Call to Action?

  • What is a Conversion?

  • What is Conversion Rate?

  • What is Conversion Rate Optimization (CRO)?

  • What is a Customer Journey?

  • What is Digital Marketing?

  • What is Hyper-personalization?

  • What are Key Performance Indicators (KPIs)?

  • What is a Landing Page?

  • What is Lead Generation?

  • What is Lead Nurturing?

  • What is Machine Learning?

  • What is Marketing Analytics?

  • What is Marketing Attribution?

  • What is Marketing Automation?

  • What is the Marketing Funnel?

  • What are Metrics?

  • What is Multichannel Marketing?

  • What is Omnichannel Marketing?

  • What is a Persona?

  • What is Personalization?

  • What is Responsive Design?

  • What is ROI (Return on Investment)?

  • What is User Experience (UX)?

  • What is User Interface (UI)?