Salesforce Data Integration Connector and Segmentation based on Demographics for Conversion Tracking reports
June 01, 2015
New Feature: Salesforce Data Integration (BETA)
With the new Data Integration functionality under the Administration tab, you can configure data upload tasks from your Salesforce instance to the Sitefinity Digital Experience Cloud, run them and benefit from the omni-channel analysis of a broader set of data, without having to complete a full-blown data integration project first.
- Segmentation based on Demographics - With this enhancement, you can now define fine-grain segments for your conversion tracking in advance, based not only on the behavioral traits of your contact base, but their demographic attributes as well. This way you will ensure the entire Prescriptive Analytics engine is running on exactly the right segment of contacts, matching your marketing needs.