Whitepapers

Website Personalization: Seven Tips to Avoid a Static Online Presence

Website Personalization: Seven Tips to Avoid a Static Online Presence

Too many businesses still measure online success by the amount of traffic they drive to their website. They devote substantial budgets to improving search engine rankings and exposing their site to new visitors. But each visitor and customer is unique. Therefore, your web strategy should be as unique as they are. Today, your website visitors have higher expectations for their user experience. They expect personalized content relevant to their interests to help move them along their purchase decision. This white paper takes a close look at personalization, how it works, and the tools you need to tailor and deliver personalized content to your website visitors.  
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Personalization vs. Customization: Clarifying the Confusion

Personalization vs. Customization: Clarifying the Confusion

One of the biggest buzzwords for marketers over the past several years is personalization.
When discussing this concept, people often use the terms “personalization” and “customization”interchangeably. Not clearly understanding the differences may explain why some businesseshave difficulty implementing better experiences for their customers.
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Web Customization in 5

Web Customization in 5

Tailoring experiences for customers is critical to make your business standout.  Customization works well for organizations that want to enhance their standard customer experience but don’t have the necessary tools or strategy for in-depth personalization. Learn about the 5 best practices for customizing websites and the 5 biggest challenges marketers face while customizing their websites.
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5 Tips To Get Sitefinity Smarter

5 Tips To Get Sitefinity Smarter

Running and maintaining a CMS should not be an arduous task, just as the quest for
optimization should not be overwhelming. Progress® Sitefinity™ offers a wide array of controls and services out of the box, and our dedicated Sitefinity team will work tirelessly to fulfill your business website needs.
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Your Personalization Checklist

Your Personalization Checklist

With 66% of consumers saying personalized offers and content have had an impact on their purchasing decisions, it is time to get started and reap the rewards of personalization.

Knowing where to begin with your personalization strategy can be a challenge. A good place to start is with our Personalization Checklist. As you implement your personalization strategy, it will help guide you, ensuring you have all the answers and tools to succeed.

The checklist will take you through key questions to identify buyer personas and metrics to measure success. It will also help you put the right tools in place and structure a launch plan, from segmenting your audience, to refining messaging and optimization.
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Drive Better Results with A/B Testing

Drive Better Results with A/B Testing

While A/B testing has been around for years, many marketers haven’t tapped into the full
potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.
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IDC Analyst Connection: Delivering on the Promise of a Great Customer Journey

IDC Analyst Connection: Delivering on the Promise of a Great Customer Journey

Immersive, engaging customer journeys have become competitive differentiators among today’s enterprises, with modern digital experience platforms powering these efforts. The right platform enables businesses to deliver highly personalized, omni-channel experiences and empowers organizations to craft the journeys customers want.
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Deleting Personally Identifiable Information

If a user requests that you erase all of the information that can personally identify her or him from your website. The user may request this via email or other means. You can apply this procedure both to frontend and backend users. 
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Sitefinity CMS Performance

Sitefinity CMS 11 Performance

Understanding detailed performance results for Sitefinity CMS helps organizations deploy and scale their business applications. This whitepaper aims to demonstrate performance under different load scenarios and to measure key performance metrics of Sitefinity CMS 11, such as CPU usage, DB performance, and available memory. The tests are executed on a single and multiple nodes with load balancer (NLB). With the graphic results you can easily compare the systems performance and make a decision on what would work best for your website.
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2018 Gartner Magic Quadrant Web Content Management (WCM)

The 2018 Gartner Magic Quadrant for Web Content Management (WCM) is out and Progress has been named a Challenger.

The Progress Sitefinity web experience management platform offers a solution for rapidly building high-impact digital experiences, with strengths in ease of deployment, usability and personalization. Read the report to learn more about Gartner’s evaluation of the market and our offering.
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Podcast: Lessons Learned From an OpenEdge Application Server Migration

In this podcast, you’ll hear Rob Straight, Director of Product Management at Progress, speak with Jeffrey Brown, Sr. Principal Architect from Infor.  Infor was an early adopter who made the move to Progress Application Server (PAS) for OpenEdge. Hear this discussion of the journey and hear about the results Infor has been able to achieve with PAS.
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7 Security Response Headers Your WCMS Should Use

7 Security Response Headers Your WCMS Should Use

The threat of web attacks that can harm your site and data has never been greater. Here are seven security response headers your WCMS should use.
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5 Questions Automakers Should Ask to Improve Asset Uptime

The modern automotive industry is generating enormous volumes of manufacturing data every day. By analyzing this data, automakers can drive significant improvements in two critical areas: the initial production of their vehicles and the reliability of vehicles over their lifetimes.

Are you using your data to its fullest? This checklist will help you evaluate your existing automotive asset management strategy to ensure you’re getting the most out of your data.

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Data APIs

Data APIs: Gateway to DataDriven Operation and Digital Transformation

In today’s digital business landscape, data is fragmented and scattered across various systems. Pulling all this data together is a significant challenge, and with businesses constantly implementing new data sources, cloud environments and other systems, integration complexities are multiplying quickly.

Enterprises have traditionally resorted to APIs to solve the point-to-point integration problems, but data scientists and data engineers have lost access to the raw tabular data and thus to analytics/BI. Data connectivity drivers (such as ODBC and JDBC connectors) effectively act as data APIs, enabling businesses to solve this unique challenge of exposing data for BI tools such as Tableau, Power BI, Qlik, Cognos, etc.

To learn more, check out this research paper from GigaOm.
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Progress Application Server (PAS) for OpenEdge Infographic

This infographic shows the efficiently architected PAS for OpenEdge and the business value it can bring to your organization.   
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TCMAN Quick Reference Guide

This reference guide will help you utilize TCMAN, a command-line utility for managing and administering your Progress Application Server for OpenEdge.
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Mark Information Infographic Case Study

Mark Information Infographic Case Study

Mark Information modernized its value-driven workforce management tools using Progress® OpenEdge® 11.7, Progress Application Server (PAS) for OpenEdge and Kendo UI®, to drive a 30% increase in performance.
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Infor Infographic Case Study

Infor Infographic Case Study

With Progress® OpenEdge® and Progress Application Server (PAS) for OpenEdge, Infor is able to rapidly develop and evolve a modern application that scales and extends across any channel on a secure and trusted code base for wholesale and manufacturing customers.

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PAS for OpenEdge Data Sheet

Progress Application Server (PAS) for OpenEdge is an enterprise-class application server that connects your application business logic to a variety of client technologies such as ABL, .NET, GUI, Web, Mobile and character, in a highly efficient and scalable way.

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Hunting for Easter Eggs or Improving CX?

Chatbots: Hunting for Easter Eggs or Improving CX?

Chatbots have emerged as a great option for providing a 24/7 self-service solution to address a host of customer support requirements. As chatbot adoption has increased, various types have entered the market to address different requirements. This paper examines five key differences between transactional bots and knowledge bots and their fit for addressing customer self-service needs.

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