Sitefinity Whitepapers

Customer Experience is the New Business Battleground

Customer Experience is the New Business Battleground

As the digital revolution continues to transform how businesses interact with their audiences, consumers are increasingly demanding new forms of empowerment. Companies must address these demands to craft a better customer experience, especially as more brands begin to engage their audiences through mobile channels.
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How to Make Good Content: 6 Ways Forward

How to Make Good Content: 6 Ways Forward

You know it when you see it, don’t you? Good content. It grabs your attention, and keeps it. It educates with a minimal time investment, then sends you on your way feeling better for having engaged. It may even motivate you to engage again. So how do you create it? Harder yet, how do you set yourself on a path to successfully become a content producer worth consuming? Here are six ways to get your content program on sound footing.
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Busting through Personalization Myths

Busting through Personalization Myths

Despite 77% of consumers preferring personalized content, marketers still worry personalization will offend customers and hurt their bottom line. This infographic shows how to introduce personalization in ways that please customers and grow your business.
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Seven Tips to Help You with Your Personalization Strategy

Without the right CMS, personalization can be hard to implement, hard to scale and hard to analyze. Because of this, many organizations struggle to implement it correctly and some do not even implement it all because they think they might fail.

To help you learn more about personalization, check out this infographic that provides 7 tips for better personalization.

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Leverage Your SharePoint Investment in a Digital World

Leverage Your SharePoint Investment in a Digital World

After properly integrating a content management system with SharePoint, you should keep document management capabilities without sacrificing efficient content delivery to web and mobile. Learn what you may be doing wrong.
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Three Steps to Digital Marketing Enlightenment

Three Steps to Digital Marketing Enlightenment

Eighty-five percent of business leaders believe big data will change the way they do business. Are you ready? Follow three easy steps to grow your business by better harnessing your data.
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Five Points on the Path to Personalization

Five Points on the Path to Personalization

Businesses agree: personalization is critical to future success. Take a fairy tale journey to see how personalization can drive your bottom line.
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