Director of Digital Strategy, Americaneagle.com
Tim Ahlenius is the Director of Digital Strategy for Americaneagle.com, a full service digital agency. As a strategy innovator and accomplished industry expert, he has more than 20 years of experience building, designing, personalizing and optimizing websites for clients in the B2B and B2C markets. Tim’s specialties include areas such as ecommerce consulting, digital business marketing, and strategic planning, bringing insights into a client’s business needs during each engagement. Tim has a strong track record of delivering clients innovative strategy and implementation plans needed for increasing conversions and customer satisfaction, while providing an intuitive user experience across digital and traditional channels.
Mon, 06 May | 1:00 PM - 4:00 PM
Workshop: Get Hands On with Sitefinity Digital Experience Cloud
In this hands-on workshop, we will take attendees through a guided setup of Sitefinity Digital Experience Cloud (DEC). DEC is a unified marketing command center that enables marketers to drive growth by understanding and optimizing every customer’s individual journey. We will explore audience discovery and segmentation, persona profiling with 360 degree views, personalization strategies and implementation, A/B testing to refine and measure your efforts, and machine learning analytics designed to drive continuous improvement.