SEO Consultant, Siteimprove
Diane Kulseth is an SEO Consultant at Siteimprove. She specializes in educating teams on the value and necessity of Search Engine Optimization (SEO) for customers and internal departments. Prior to Siteimprove, Diane held digital strategy roles at the University of St. Thomas and CaringBridge.org, developing full-funnel marketing campaigns focused on acquisition and conversion. She has also been actively involved in the local digital marketing community, as a volunteer for the Minnesota Interactive Marketing Association (MIMA), on the board of Women in Digital – Twin Cities, and as a board member and speaker for the Minnesota Search Engine Marketing Association (MNSearch).
Tue, 07 May | 10:15 AM - 11:00 AM
SEO 2020: Building Your Strategy for On-SERP SEO and Beyond
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
• Keyword intent, what it is and why it matters
• Looking to the SERPs for content direction
• Strengthening your content with structured data markup and other technical optimizations
This session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their firm to reinforce their efforts for the future.