Senior Digital Marketing Manager, Progress
Megan Gouveia is a Sr. Digital Marketing Manager at Progress Software. She has spent the past 10+ years managing large-scale website initiatives to improve the overall user experience and increase lead generation. Recently, she has turned her focus to personalization and optimization, delivering data-driven custom experiences for each visitor to the website.
Thu, 09 May | 11:30 AM - 12:15 PM
Optimizing Your Optimization
Your redesigned site looks beautiful, so why is lead flow light? You created web pages for your new offering, but why aren’t they converting? Why has free trial volume gone down? You have a new promotion but are unsure which message will resonate best or which CTA button positioning works. If you have ever asked any of these questions, this session is for you. In this session, we will talk through the impactful best practices for conversion rate optimization and how to implement proper A/B tests to constantly refine and improve user engagement on your website.