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May08
11:00 AM - 11:45 AM

Optimizing Your Optimization


Your redesigned site looks beautiful, so why is lead flow light? You created web pages for your new offering, but why aren’t they converting? Why has free trial volume gone down? You have a new promotion but are unsure which message will resonate best or which CTA button positioning works. If you have ever asked any of these questions, this session is for you. In this session, we will talk through the impactful best practices for conversion rate optimization and how to implement proper A/B tests to constantly refine and improve user engagement on your website.
Audience

Business

Session Type

Presentation

Product

Sitefinity

Topic

Web Experience

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