# Progress Sitefinity Insight Documentation

<SfCardContainer>
<SfCard title="Getting started" description="Start using Sitefinity Insight in few basic steps">

* [What is Sitefinity Insight](https://www.progress.com/documentation/sitefinity-cms/insight/get-to-know-sitefinity-insight)
* [Invite users](https://www.progress.com/documentation/sitefinity-cms/insight/invite-users)
* [Connect with Sitefinity CMS](https://www.progress.com/documentation/sitefinity-cms/connect-to-sitefinity-insight)
* [Plan and setup tracking of your sites](https://www.progress.com/documentation/sitefinity-cms/insight/plan-and-setup-who-what-and-where-do-you-track)
* [Explore Insight capabilities with demo data](https://www.progress.com/documentation/sitefinity-cms/insight/generate-sample-data-and-reports)

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<SfCard title="Resources" description="Check out the following Sitefinity Insight guides">

* [Quick start guide for Admins](https://www.progress.com/papers/sitefinity-insight-quick-start-guide-for-admins)
* [Your go-to guide for web personalization](https://www.progress.com/docs/default-source/sitefinity/personalization_guide_sitefinity.pdf)

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### Onboarding video course

[Video course](https://www.flywheelstrategic.com/thinking/sitefinity-insight-onboarding?utm_source=insight-documentation)

### Find out what's new in Sitefinity Insight

[Sitefinity Insight Release Notes](https://www.progress.com/sitefinity-cms/insight-release-notes)

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## Digital marketing scenarios

<SfCardContainer>
<SfCard
  title="Conversion optimization"
  description="Track and measure attribution of touchpoints. Identify touchpoints with highest impact on conversions. Define campaigns to increase conversion rates."
  href="/conversions-and-touchpoints-measure-rates-and-attribution"
  src="/documentation/sitefinity-cms/insight/assets/3a04baa4603938cd5525f2086c14e01f/icon__conversation-optimization.svg"
  className="col-4 centered">
</SfCard>
<SfCard
  title="Personalization"
  description="Deliver tailored experiences to visitors, both anonymous and existing customers. Get insights on personalized versions by segment and conversion."
  href="/personalization-track-measure-and-compare"
  src="/documentation/sitefinity-cms/insight/assets/2fd0206f8d980bf50259171ed3fd6791/icon__personalization.svg"
  className="col-4 centered">
</SfCard>
<SfCard
  title="A/B testing"
  description="Experiment with page variations to validate content or design changes. Set up goals and measure completion rates."
  href="/a-b-testing-take-data-driven-marketing-decisions-for-conversion-rate-optimization"
  src="/documentation/sitefinity-cms/insight/assets/b6c8d363bdcf6b7929588eb21df14e49/icon__a-b-testing.svg"
  className="col-4 centered">
</SfCard>
</SfCardContainer>
<SfCardContainer>
<SfCard
  title="Audience segmentation"
  description="Define user segments based on behavioral, demographic, and personal characteristics. Target segments with relevant content in the right context."
  href="/contacts-know-your-audience"
  src="/documentation/sitefinity-cms/insight/assets/91579b06e575ebeba48e5172c40f55f2/icon__audience-segmentation.svg"
  className="col-4 centered">
</SfCard>
<SfCard
  title="Journey analysis"
  description="Analyze user journey data and identify patterns and opportunities to optimize conversions."
  href="/explore-customer-journeys"
  src="/documentation/sitefinity-cms/insight/assets/dc001b05dd2d2051ba40661f85eca0d1/icon__journey-analysis.svg"
  className="col-4 centered">
</SfCard>
<SfCard
  title="Lead capture"
  description="Capture user data, generate leads and enrich profiles by using Sitefinity CMS forms and Insight."
  href="/lead-scoring-align-marketing-and-sales"
  src="/documentation/sitefinity-cms/insight/assets/7e5c26ef642178dc6882fb0451d55bd3/icon__lead-capture.svg"
  className="col-4 centered">
</SfCard>
</SfCardContainer>

## Administration and development

<SfCardContainer>
<SfCard
  title="Connect and configure"
  description="Connect Sitefinity CMS to Insight and enable tracking on your sites. Configure data centers and data sources."
  href="/administration"
  src="/documentation/sitefinity-cms/insight/assets/b1719f38cb8ed4231795be3d296c12fc/icon__connect-and-configure.svg"
  className="col-4 centered">
</SfCard>
<SfCard
  title="Users and accounts"
  description="Invite users, manage user access and administration rights to data centers."
  href="/manage-users-in-data-centers-and-accounts"
  src="/documentation/sitefinity-cms/insight/assets/5f25bb9c3eaf224c0f441c209fbee296/icon__users-and-accounts.svg"
  className="col-4 centered">
</SfCard>
<SfCard
  title="API and development"
  description="Collect data from Sitefinity CMS and integrate with other systems. Work with Insight API, JavaScript and .NET SDKs."
  href="/development"
  src="/documentation/sitefinity-cms/insight/assets/7676ca270b0fb53ad0a8d6587ff6a401/icon__api-and-development.svg"
  className="col-4 centered">
</SfCard>
</SfCardContainer>