Each lead scoring type you create accumulates data about rules and contacts associated with it. Progress Sitefinity Digital Experience Cloud provides you with lead scoring type dashboard from which you get a complete overview and detailed report about your lead scoring type, who did what, how many points they scored for each rule. You can derive meaningful conclusions, based on data and the metrics you set, about trends and progress of your marketing efforts.
Reports are updated daily. Some reports represent historical trends, whereas some show a snapshot of the current day.
To see a summary of lead scoring types that you created, navigate to Analytics » Lead scoring. For each lead scoring type, a diagram visualizes the total contacts, associated with this type, as well as how contacts are distributed among the lead scoring type stages. You can either click on each of the lead scoring types and see its detailed report.
Click on Lead scoring rules link to see a list and comparison of all rules. For more information, see Add and compare lead scoring rules.
On the lead scoring type report you can see:
Trend report graph
The graph illustrates the number of contacts that passed any stage threshold in a time range you specify, that is, the “movement” of contacts from stage to stage. If a contact passes in one day three stages, for example, the contact accounts for the graphs of all three stages.
If you have defined more than one engagement stage, you can select the stages for which the graph displays the trend, so that you compare and analyze specific stage(s). By hovering over the graph, you can see the number of contacts that passed the stage’s threshold for the selected time period.
In the graph, above, only FirstStage and ThirdStage are visible.
Contacts by current stage
This report gives you a snapshot of how all your contacts are distributed to the engagement stages of this lead scoring type. The report also includes unknown contacts.
NOTE: Only contacts that passed thresholds of stages of this scoring type are included in this report.
In the report above, you derive the following information about contacts and the first stage threshold:
All rules associated to this lead scoring type are part of the report. Rules are listed along with their conditions. You can sort rules by:
You can compare the rules associated with this lead scoring type with rules for all scoring types as well.
All contacts that completed some activity defined by a rule related to the current leads scoring type are listed under Contacts. If the lead scoring type has more than one stages, you can sort contacts by:
For each contact, you can see the contact’s current engagement stage in this lead scoring type, as well as the points the contact earned.
You can export the list of contacts if you want to use them in a workflow in another system, for example.
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