Providing the best digital experiences to customers and getting the optimal conversion rates to meet your business goals is in every company's agenda nowadays. Logically, the first step to getting there is knowing who your audience is - prospective and current customers and then understanding how they interact with your brand. Extracting patterns from the tracked demographic and behavioral data helps build audience segments, define personas, optimize the customer journey, and engage visitors to generate qualified leads that result in conversions.
In this guide, you will learn the essentials of how to plan and start tracking your Sitefinity CMS site(s), along with some recommendations and useful tips. You basically translate your company's business goals and marketing needs into a technical implementation and setup plan.
NOTE: This section only covers tracking your sites scenario. To fully optimize the digital experience on your site, you need to also leverage Digital Experience Cloud analytics features.
Throughout this section, you will get acquainted with the aspects of web tracking with the example of quantum.sitefinity.com. The Sitefinity CMS Quantum sample project showcases all features of Sitefinity CMS and Digital Experience Cloud that you need to explore and understand web tracking. For more information, see Quantum GitHub repository.
The following tables summarize some key marketing and technological aspects of web tracking. There is no strict sequence in implementing your web tracking strategy but we recommend that you generally have a clear understanding and plan for all of the aspects below.
Devise a tracking plan and analyze whether DEC out-of-the-box features cover your scenario or you require custom implementation.
Examine the journey taken by your website visitors. Track them from the first visit to the point where they complete the desired goal.
Create comprehensive contact profiles
Track whether your digital content assets, for example, whitepapers and videos, attribute to increasing conversion rates.
The following sections look into more detail how to setup DEC and to start tracking your sites.
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