The predictive insights are presented in the form of predictive recommendations, based on the conversions you defined and for a maximum time period. The start day of the time period is the start date from which a conversion is tracked. You usually define strict start date when, for example, there are recent major changes to your website or too old data includes invalid interactions that can distort the predictions. For more information, see Conversion window considerations.
The predictive recommendations reports run daily and thus you get the most current set of predictions for the time period before the current day.
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