Plan and setup: Who, what, and where do you track

As with every project, devising a plan gives you the structure and confidence that the tracking strategy will reflect the business goals - you have a clear overview of your resources and how to technologically implement your plan. In addition, your setup determines how and what data is tracked. You need to make sure data is not polluted or tracked in vain.

Following are some factors that you need to consider for planning the technical implementation project:

• Number of sites and domains
• Setup of data centers and data sources
• Deployment and environments, including testing and validation
• Collection of visitor data
  
• Data tracking filtering
  
• Integration with other systems, such as CRM