Progress Sitefinity Digital Experience Cloud provides insights to marketing professionals by analyzing broad range of data to deliver reports and recommendations for optimizing the customer experience across channels. Since data is spread across disparate systems, you need a way to integrate the data coming from different data sources, that is, systems or sites, so that marketing professionals get reports and information for exactly what they need.
For example, for the specific needs of acquiring comprehensive data and reports about contacts on your site, your data center may import data from both Sitefinity CMS and Salesforce. Out of the box, Sitefinity CMS provides you with data tracking of the contacts’ behavior on your site, sending the collected data to the dedicated data center. In addition, Progress Sitefinity Digital Experience Cloud synchronizes basic information about contacts with Salesforce. As a result, all acquired data about contacts is centralized, unified, and set in the dedicated data center for further analysis and reporting.
The following table summarizes the sources, from which you can integrate and plug data.
To connect your data center with Sitefinity CMS, you use the Progress Sitefinity Digital Experience Cloud connector. Once you connect, Sitefinity CMS starts pushing data to the Digital Experience Cloud straight away and communication with Sitefinity CMS is constant and is not configured in the cloud, but rather controlled by the connector. That is why Sitefinity CMS is considered to be externally configured, in relation to Progress Sitefinity Digital Experience Cloud.
You need basic knowledge in SQL language to write SQL data queries. For details, see Overview: Data import queries.
Each SQL query extracts a specific set of data.
NOTE: You can write your own JSON query from scratch, validated by Digital Experience Cloud.
You import contact and interaction data from other systems by uploading CSV files. You can create the CSV files from any data file, for example Excel or a text file.
For details, see Data imports with CSV files.
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