This report summarizes which conversion is most influenced by a specific touchpoint, based on the number of contacts in the conversion contact segment that hit the touchpoint and then converted. Conversions are ordered by highest attribution ratio with this touchpoint and the ratio is applied to the overall time period of each conversion. For more information, see Attribution ratio.
The attribution ratio provides you with information how the percentage of converted touchpoint contacts relates to the overall count of converted contacts in this conversion contact segment. The ratio is applied over the overall conversion tracking period and not to selection on the graph.
In this summary, the sum of all conversion rate percentages add up to 100 % since they are applied to one touchpoint only.
You can see the Attribution to conversions in any of the touchpoint reports. For more information, see Touchpoint reports.
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