This report summarizes which conversion is most influenced by a specific touchpoint, based on
Conversions are ordered by highest attribution ratio with this touchpoint. The attribution ratio measures how many times the conversion rate for visitors who hit the touchpoint is higher or lower than the conversion rate for all visitors in the tracked segment. The ratio is applied over the overall conversion window and not to selection on the graph. For more information, see Attribution ratio.
In this summary, the sum of all conversion rate percentages add up to 100 % since they are applied to one touchpoint only.
You can see the Attribution to conversions in any of the touchpoint reports. For more information, see Touchpoint reports.
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