# Create campaigns

> info  **PREREQUISITES**: You have created at least one mailing list. For more information, see [Create mailing lists](https://www.progress.com/documentation/sitefinity-cms/create-mailing-lists).

1. On the Sitefinity CMS main menu, choose *Marketing » Email Campaigns » Campaigns*.\
   The *Campaigns* page opens.
2. Click *Create a campaign*.\
   The *Create a campaign* page opens.
3. Enter a name for the campaign.\
   For example, enter `MyProduct Email campaign`.
4. In *Template* section, select how the email campaign will look like.\
   Select one of the following options:
   * *Start from scratch*\
     Select this option if you want to create a new email campaign.\
     Select one of the following types for the template:
     * *Rich text (HTML)*\
       You can create text with rich formatting, such as bold, italic, and bullets. You can insert images.\
       Some email clients may not interpret it correctly.
     * *Plain text*\
       You cannot use any text formatting.\
       Accessible to all email clients.
     * *Like a web page*\
       You can use multicolumn layouts and rich design. Your email campaign will look like a web page.\
       Some email clients may not interpret it correctly.
   * *Use a template*\
     In the dropdown box, select one of the already created email campaign templates.\
     For more information, see [Create message templates](https://www.progress.com/documentation/sitefinity-cms/create-message-templates).

     > info **NOTE**: Once you select the format of the campaign, you cannot change it.\
     > Once you send an issue, every new issue is created with the template based on the last issue you sent.
5. Under *Mailing list*, perform the following:
   1. Click *Select a mailing list*.
   2. Select an existing mailing list from the *Select mailing lists* dialog.
   3. Click *Done selecting*.
6. The fields *From name* and *Reply to email* contain the values that you entered when creating the mailing list.\
   You can change the values, if needed.
7. Click *Create and go to add the first issue*.
8. The system takes you to create the first issue of the campaign.\
   For example, an issue named *December Newsletter*.\
   If you do not want to create an issue now, on *Create an issue* page, click *Back to campaigns*.