# Configure Marketo-based personalization

> important **IMPORTANT**: The Sitefinity Marketo connector is deprecated and not supported. For more information, see [Deprecated capabilities in Sitefinity CMS](https://www.progress.com/documentation/sitefinity-cms/deprecated-capabilities-in-sitefinity-cms).

Sitefinity CMS personalization gives you the opportunity to serve different content to different types of users (user segments). You can use personalization with Marketo – you can serve different content to users with different Marketo lead score. You can also differentiate between users with different Marketo field properties – for example, you can serve different content to all users who are from a certain company, based on the value of Marketo company field.

If you have connected to Marketo, when creating user segments in Sitefinity CMS personalization, you have additional characteristics – *Marketo lead score* and *Marketo field*.

For example, using the Marketo lead score, you can create a set of rules that serves different content to users with Marketo score greater than 100. Using the Marketo field, you can create a user segment that serves different content, for example, to all users who have their Marketo field *Location* equal to *Asia*.

For more information and setup instructions, see [Overview: Personalization](https://www.progress.com/documentation/sitefinity-cms/overview-personalization).