# Configure Google Tag Manager to work with the Sitefinity tracking cookie

## Overview

Tracking consent user choice is saved in a cookie named `sf-tracking-consent` on the client’s browser. The cookie is set to `true` when the user consents to tracking their behavior, and to `false` when the user declines. This cookie is used by both Sitefinity CMS and Sitefinity Insight.

When integrating Google Tag Manager (GTM), you must ensure that GTM handles this cookie and sets it to reflect the user consent correctly. That is, your third-party solution must turn off itself when the cookie is set to `false`.

In this article, you learn how to configure Google Tag Mager to be in sync with the state of the `sf-tracking-consent` cookie.

You must perform the following procedures in the GTM console:

## Create a variable

1. Navigate to the [Google Tag Manager console](https://tagmanager.google.com/#/home) and click your account.
2. Click *Variables*.
3. Under *User-defined Variables*, click *New*.
4. Click the *Variable Configuration* card.
5. In *Choose variable type*, choose *1<sup>st</sup> Party Cookie*.
6. In *Cookie Name*, enter `sf-tracking-consent`.
7. In *Format Value* select *Convert null to…* and enter `false`.
8. In *Format Value* select *Convert undefined to…* and enter `false`.
9. Click *Save* and name the variable.\
   For example,enter  `Sitefinity Consent tracking cookie`.

## Create a trigger

1. In the menu on the left, click *Triggers* » *New*.
2. Click the *Trigger Configuration* card.
3. In *Choose trigger type*, select *Page View*.» *Some Page Views*
4. In the input boxes under \*Fire this trigger when an Event occurs and all of these conditions are true,\*enter the following:
   1. The name of the variable from *Step 9* of the previous procedure.\
      For example, enter `Sitefinity Consent tracking cookie`
   2. In the next two input boxes, enter `equals` and `false`
5. Click *Save* and name the trigger.

## Create a tag

1. Click *Tags » New*.
2. Click the *Tag Configuration* card.
3. In *Choose tag type*, select *Google Analytics: GA4 Configuration*.
4. In *Measurement ID*, add your GA4 measurement ID.
5. Click the *Triggering* card.
6. Select *All Pages*.
7. Click *Add Exception*.
8. Select your blocking trigger that you created in *Step 14*.
9. Click *Save* and name the tag.

> success **RESULT:** You have created a GTM tag that works for all page views expect when the Exception condition is met, which is when the Sitefinity tracking cookie is set to `false`.