Home Services Partners Company
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Experience Personalization

Deliver valuable and relevant customer experiences when and where they count.

Squeeze the most value out of every customer interaction. Deliver content in the right format, at the right time, at every stage of the buyer’s journey with DigitalFactory.

Challenge

Customers are exposed to hundreds of pieces of content each day. Unfortunately, they filter out most as irrelevant. Delivering tailored content matched to each buyer’s unique needs is the only way to break through marketplace noise. The challenge is to identify traits and behaviors revealing where individuals are in the buying cycle, then effectively target them—including anonymous visitors which typically represent 98% of all website traffic.

See How It Works

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Convert Anonymous Visitors

Target and convert anonymous visitors based on browsing behavior, referring URL, location, device and more.

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Nurture Known Leads and Customers

Send personalized emails and tailor website content based on what you already know from analytics, CRM or MRM.

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Personalize in Real Time

Change website content in real time depending on who is looking and what device they’re using.

Related Resources

Blog Post

No-Compromise Digital Transformation

What does Digital Transformation really mean? In post eight of our series, learn why it's essential to engage your employees as well as your customers.

Webinar

Crafting Strategy and Technology for Digital Transformation

In this webinar, Carl Lehmann, Hybrid IT analyst at 451 Research and Mark Troester, vice president at Progress, discuss how to define and structure digital transformation initiatives unique to your firm, and how best to craft the digital journeys needed for both new business and new business models.
whitepaper

The State of Multi-Site Management in 2016

Report on a global survey of 700+ digital decision makers conducted by Loudhouse

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Customer Journey Personalization

From data, to insight, to process.

Learn How We Can Help