Home Services Partners Company
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Experience Optimization

Understand and increase marketing's impact on revenue.

Identify the customer experiences with the biggest impact on buying decisions by tracking the customer’s journey. Use those insights to make smarter and easily justifiable marketing investments that maximize ROI.

Challenge

Tracking customer interactions across channels and devices usually requires several systems. Unfortunately, disparate systems produce fragmented data, making it hard to analyze the complete customer journey and isolate the moments most influencing the buying decision. In turn, a lack of unified measurement makes it difficult to plan investments and justify them in front of decision makers.

See How It Works

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Map the Customer Journey

Gather customer data from multiple systems and map all campaigns, pages and content touched en route to purchase.

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Increase Marketing ROI

Tie business goals like trial and purchase directly to touchpoints and channels to identify the marketing campaigns delivering the highest ROI.

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Prove Marketing’s Contribution

Know the effect of every dollar spent and demonstrate marketing’s contribution to revenue for stakeholders.

Related Resources

Blog Post

No-Compromise Digital Transformation

What does Digital Transformation really mean? In post eight of our series, learn why it's essential to engage your employees as well as your customers.

Webinar

Crafting Strategy and Technology for Digital Transformation

In this webinar, Carl Lehmann, Hybrid IT analyst at 451 Research and Mark Troester, vice president at Progress, discuss how to define and structure digital transformation initiatives unique to your firm, and how best to craft the digital journeys needed for both new business and new business models.
whitepaper

The State of Multi-Site Management in 2016

Report on a global survey of 700+ digital decision makers conducted by Loudhouse

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Experience Optimization

Identify the customer experiences with the biggest impact on buying decisions.

Learn How We Can Help