In an increasingly fragmented digital world, it’s crucial to consistently and effectively engage buyers, then guide their decisions from the earliest stages of the purchasing journey.
If you want to deliver engaging experiences that influence the customer journey, you must understand hidden behaviors and deliver highly-personalized interactions across channels, industries and decision makers.
Business buyers do not contact suppliers directly until 57% of the purchase process is complete.
That means for nearly two thirds of the buying process, your customers are out in the ether: Forming opinions, learning technical specifications, building requirements lists, and narrowing down their options, all on their own, with minimal influence from you.
Think with Google, B2B's Digital Evolution