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Experience Management

Deliver engaging experiences across channels, industries and decision makers

Gartner Names Progress a Visionary and a Challenger

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The Challenge

In an increasingly fragmented digital world, it’s crucial to consistently and effectively engage buyers, then guide their decisions from the earliest stages of the purchasing journey.

If you want to deliver engaging experiences that influence the customer journey, you must understand hidden behaviors and deliver highly-personalized interactions across channels, industries and decision makers.


Insight

Business buyers do not contact suppliers directly until 57% of the purchase process is complete.

That means for nearly two thirds of the buying process, your customers are out in the ether: Forming opinions, learning technical specifications, building requirements lists, and narrowing down their options, all on their own, with minimal influence from you.

Think with Google, B2B's Digital Evolution

What Should You Do?

  • Gain complete visibility of the interactions high-value customers have with your company on- and off-line
  • Deliver content in the right format, at the right time, across channels
  • Tailor the content you deliver based on context and behavior to create memorable experiences
  • Plan marketing investments based on a real understanding of the activities with highest impact on revenue

Our Experience Management Capabilities

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Case Study

Dayton Superior Excels In Digital Experience, Leads to 200% Increase in Mobile Traffic

Dayton Superior Corporation, a leading provider of products and solutions within the non-residential concrete construction industry, partnered with Progress to accelerate their customer experience.

They needed to deliver the right content at the right time to all of their customers, reducing complexity and creating engaging experiences across all digital properties.

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eBook

Data-Driven Marketing Ebook

Because buyer behaviors are constantly shifting, businesses must use automated tools to personalize the buyer's online experience and drive them toward a purchase decision.

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Progress DigitalFactory

Conquer business challenges of today’s fluid digital landscape.