Developing and deploying the ecommerce app was a seamless process. Himalaya originally set a nine-month timeline to push the ecommerce app to market, but with Telerik Platform, Ramaswamy’s team was able to go to market in just six months. Additionally, Ramaswamy’s team was able to develop and deploy the app with half the resources. Since launch, the app has been downloaded by 40,000 customers.
“For such a lean team and the resources allocated to the project, Telerik Platform gave us great results,” said Ramaswamy. “For the app itself, over the last four months, we’ve seen very good traction. Almost 25% of our transactions are happening on mobile right now.”
While the ecommerce app is currently only available in India, Ramaswamy is looking to extend the app to reach international customers as well. Himalaya serves consumers in nearly 90 different countries across the globe, the only challenge is deciding whether to target the app toward entire continents or specific regions.
The ecommerce app is only the first step for Himalaya—Ramaswamy’s team plans to build apps for other purposes in the future. For example, he is currently looking to develop an internal app for sales teams that are operating out in the field. Workers currently use a web-based interface to log their daily reports, but in the future, they could use a mobile interface to expedite data input. “We have a lot of apps in the pipeline,” he added.
Given the positive experience with Telerik Platform, Himalaya is also exploring the implementation of other Progress products as a way of further improving the customer experience. For example, Ramaswamy is considering Progress® Sitefinity™ for its tight integration with Telerik Platform to help the company better manage its wide portfolio of international websites.
“Getting all of our systems aligned and working together is a part of the digital transformation process,” said Ramaswamy. “We want to engage customers with a better experience. Whether a customer comes to a Himalaya retail store, the website or the mobile app, we want the customer to be treated well. This happens by connecting systems together for a better omni-channel consumer experience. Digital transformation is how we deliver consumer delight.”