The Henry Ford Empowers Corporate Members with Touchless Access Built on Progress Sitefinity

The Henry Ford is an internationally recognized cultural destination and national historic landmark with an unparalleled collection of artifacts from 300 years of American history. The Henry Ford sparks curiosity and inspires tomorrow’s innovators, annually hosting 1.7 million visitors to its four venues. Those are: The Henry Ford Museum of American Innovation, Greenfield Village, Ford Rouge Factory Tour and the Benson Ford Research Center. 

With so much to offer, it’s not surprising that many companies support The Henry Ford (THF). Corporate members get a limited supply of daily passes to visit campus, but physical membership cards had long been a process. 

The Henry Ford team wanted to update. When the pandemic hit, the digital need took on new urgency.  

“Many of our corporate members started to work remotely, so the opportunity for them to physically pass membership cards back and forth was not there,” said Monique Reister, Account Executive, Corporate Relations, The Henry Ford. “We had corporate members declining renewal because they were not able to pass around membership cards.”  

The team’s short-term digital fix which used photos of membership cards exposed The Henry Ford to huge security and capacity issues. Said Reister, “We needed to get this digital solution locked down—and pretty quickly.” 

The Henry Ford already used Progress® Sitefinity® for its website, content management and promotions. And although it had a mobile app, the THF Connect app wasn’t designed for the desired use case. Modifying it would require development time The Henry Ford didn’t have.  

Working with implementing partner, Enqbator the team found its answer in Sitefinity. “Taking all factors into consideration, we recommended creating a portal on Sitefinity and then using the APIs to interact with the ticketing system, which was Accesso,” said Venkata Sagar Varma Godavarthi, Senior IT Business Analyst/Project Manager; from Enqbator. We then created two modules for The Henry Ford, one to create different membership types and the other to add users to it.”  

With the two modules in place, all The Henry Ford admins had to do was log in, add the email address the corporate HRs use to login and attach the membership type. Said Sagar Varma. “That type included the number of passes members are allowed to use per day. It was a simple approach that solved the problem; it was quick.” 

Once digital access was delivered to corporate employees via email, including their first and last name, company name, date of entry and a bar code, they could present at The Henry Ford to gain admission to the entire complex. And because Sitefinity limited the number of available passes based on each company’s membership type, the “Add Pass Card button simply disappeared once a company reached its daily admission limit. 

“We also gave the corporate HR teams the ability to edit the first name, last name and email addresses if there was an entry error,” said Sagar Varma. “HR teams could also resend the email in case an employee visitor couldn’t find their original e-ticket communication.” 

“We’re in a day and age where physical, hard cards are not really the norm anymore,” said Reister. “A digital solution is definitely expected, so we’re very excited to have one.”