“I would say that the multisite management capabilities of Sitefinity have reduced the time we spend managing sites by at least 50 percent,” Sastry said. “We are planning an upgrade from Sitefinity 7.2 to 9.0 in the next few months and we know these capabilities will simplify that process.”
On a regional level, brand managers readily maintain and update local content.
“Each brand and each region has its own following,” Muniasamy said. “Sitefinity puts brand managers in control, enabling them to keep content fresh and relevant and run more effective marketing campaigns that appeal to the behavior of the local audience.”
Another important benefit to Tata Global Beverages is the fact that Sitefinity is a “light” platform.
“The light architecture of Sitefinity allows us to do so much without compromising performance,” Sastry said. “For the amount of information, images and animation the site loads and performs with amazing efficiency.”
As more and more users demand anywhere, anytime access on any device, TGB is confident in the responsive capabilities of Sitefinity. “We are still early in our mobile journey, but the site is intuitive and interactive ensuring an unmatched user experience on any device,” Muniasamy said.
When it comes to the overall user experience, Sitefinity and its multisite management capabilities helps deliver a seamless, transparent view of the corporation, enabling TGB to reach out to its global audience in a personalized way that builds customer loyalty and promotes the brand and its services.
“From the corporate site, down through our brands and sub-brands we are providing complete transparency to our consumers,” Muniasamy said. “Today’s digital consumer requires an authentic brand experience. We are confident we are conveying the story behind the brand with a personalized consumer experience that will help grow the brand and build loyalty moving forward.”