Managing any business is difficult. But the challenges of managing a business with hundreds of franchisees across North America can be extraordinarily complex. The effort involved in coordinating marketing efforts, point of purchase materials, and instore promotions while assuring that all elements of a campaign are in the right place at the right time is massive. To add to the complexity, more stores and restaurants are running localized promotions which also require support. Streamlining the processes for communication and delivering the required products and services to customers in a timely, efficient way are vital to maintaining success in today’s fast paced, on demand world.
Serigraph, a market leader providing Point of Purchase (POP) solutions to the Quick Service Restaurant (QSR), retail and other consumer products industries, understands all too well the urgency of its customers to ensure speed-to-market and superior customer service. Offering creative technologies and a suite of 360° services, Serigraph enables its customers to differentiate their brands and stand out at the point of sale. The company provides clients with a “soup to nuts” offering of services, including graphic design, full-service production, fulfillment, web ordering and tracking systems, planning, warehousing, inventory management and installation.
“The industries we serve are marketing driven, so speed-to-market is imperative to their success,” explains Kevin Newton, E-Business Systems Architect for Serigraph. “Often there is a media component to promotions, such as radio or television commercials, which means our deadlines are firm and unyielding. It is vital that all of the participating stores or restaurants receive the promotional and point of purchase materials on time. But the reality is that throughout the process—i.e. product design and development, approvals, order placement, etc.—dates often slip. But no matter what happens throughout that cycle, we cannot miss our targets. Bottlenecks are inevitable, and it is essential that we have the technology and processes in place to manage any issues that come our way.”