The new Option 1 Credit Union site built on Sitefinity was deemed an instant success. With its new design, restructured architecture, refreshed online brand, and most importantly the new content management functionality, Option 1 Credit Union web presence and successes have increased. Since the launch of the new website, overall visits to the website have increased by 5% while the number of unique visitors has increased by 23%. Time spent on the website has also increased by nearly 400% and users are typically viewing more pages during each visit. The page views on the new website have almost doubled, and the bounce rate has dropped significantly. These analytics prove the site has been successful thus far.
Beyond changes in visitor traffic, Option 1 Credit Union has experienced the most beneficial part of the site independently – the ability to update content via Sitefinity. It is a very simple and easy to use system, and was very cost effective for the credit union. They have had no issues with the Sitefinity admin, unlike other, more complicated platforms ridden with glitches and difficult to navigate. Option 1’s marketing team has been extremely pleased with the ease of using Sitefinity, and the speed with which they have been able to make edits to the website.
The Option 1 Credit Union is yet another example of a financial institution that benefited from using Sitefinity. Because of successes like these, we have made Sitefinity our ‘go-to’ choice for a content management system across all industries.