Further, users reported finding the new navigation intuitive and the conference pages both informative and easy to use. The upgraded Sitefinity instance seamlessly pulls records from MAG’s learning management system, making it easier for members to find the educational resources they want. The MAG newsletter, both recent and archived issues, has since become a focal part of the website, with traffic elevating it to the most visited page.
Engagement, measured using time on page, has increased 109%, from the original 56 seconds to 1 minute 57 seconds post-site redesign. The team is pleased that readers are finding the information they’re searching for, then staying to engage with it.
“This upgraded and customized version of Sitefinity has allowed us to reach our audiences on multiple levels,” Collins added. “We are using the technology to draw users in and move them through the site, ensuring they are finding the customized results they want. Sitefinity has been a game changer for our user experience.”
About Merchant Advisory Group
The Merchant Advisory Group (MAG) was founded in 2008 by a small visionary group of merchants in the payments field dedicated to driving positive change in payments through multi-stakeholder collaboration. The MAG represents 165 of the largest U.S. merchants which account for over $4.8 trillion in annual sales. Learn more at merchantadvisorygroup.org.
Astriata serves association, healthcare, government and nonprofit clients, focusing on creating engaging user experiences. It offers branding, web and print design, CMS implementations and digital marketing. Its design approach is informed by usability testing to deliver an effective UX. Astriata is Maryland-certified as a woman-owned, minority-owned small business.