Legal & General America Applies Progress Sitefinity's Personalization Capabilities to Utilize Customer Segments and Personas to Deliver Seamless Experiences

Life insurance provider Legal & General America (LGA) teamed up with AmericanEagle.com to leverage Sitefinity’s personalization capabilities. LGA utilized segments and personas to enable customers to protect their loved ones and to equip advisors with the tools they need to grow their business. Through this work, LGA continuously delivered high-performing, seamless experiences that made a meaningful impact on company growth and customer satisfaction.

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