The new site, http://www.thinkkc.com/, launched in May 2015 as a full-featured, modernized and mobile responsive website with information on business, life, events and news in the Kansas City area. It provides potential investors with membership information, and everything businesses and individuals need to know about moving to and succeeding in the KC region.
Although a lack of benchmark data makes quantifying the results of implementing Sitefinity difficult, Orr said the project has led to numerous improvements. “Our investor-members can create custom profile pages and share in-depth information with our audiences,” she said. “We can create custom landing pages to showcase the KC region, enhancing our ability to attract businesses and talent to the area. The ability to customize the site ourselves has saved us a lot of time.” Prior to Sitefinity, KCADC spent roughly $40,000 per year for third-party web development services—a cost that has been eliminated.
In addition to simplifying and accelerating updates, the KCADC has been able to establish a strong, consistent brand with a beautiful, captivating site. “Using Sitefinity is very intuitive,” said Orr. “The widgets are fantastic—you just drag and drop and there it is. Content flows into the design easily.”
At Triple-I, DeVoe is already working with new functionality in Sitefinity 9.0, called Project Feather, which eliminates development overhead by simplifying widget creation. “We’re already using this new functionality with another client, with great success,” he said.
In the future, the team at KCADC will consider building APIs to integrate the new site with the U.S. Census and Bureau of Labor Statistics, bringing even more relevant and valuable information to audiences. “Progress continues to deliver new features and capabilities in its solutions that address the need for organizations like ours to modernize and transform our digital assets,” said Cindy Brittain, Research Director for Business Development, KCADC. “With Sitefinity CMS, we now have a modern, comprehensive website and a strong online presence that will adapt and grow with us and the changing needs of our audiences.”