The Packers enlisted the help of Americaneagle.com—a certified Telerik partner named North American Partner of the Year by Progress in 2014 and 2015—who presented Telerik® Sitefinity™ CMS as the potential solution. “As soon as we saw the demo of Sitefinity CMS, we were impressed by the tool’s potential,” said Bobber. “We didn’t need to see any other solutions, because it accommodated all our requirements.”
For example, one requirement was to create a site that runs by itself, so the web team didn’t have to enter content in multiple places. To that end, the implementation team at Americaneagle.com created logic to handle content on the mobile site properly so the Packers mobile site is never out of compliance with NFL guidelines. “It’s truly a hands-off experience,” said Bobber.
Sitefinity CMS provides a complete toolset for both technical and non-technical users, along with high levels of personalization and flexibility, a modular development approach and ease of implementation. Additionally, it’s more cost effective; its ease of management enables automatic categorization of different content feeding into the site, and its module builder and backend processes make inserting advertisements into templates much easier.
The new Packers homepage includes a rotating centerpiece window, flanked by the latest editions of the popular “Ask Vic” daily column. New features include an easy-to-view experience of the latest news, photo galleries and videos, including live-streaming press conferences, locker room interviews and game highlights.
In addition to the new features, Sitefinity CMS has opened new opportunities to connect with fans. Its popular “find a bar” feature enabling fans to locate nearby establishments airing the game was added easily to the mobile site. And, Sitefinity CMS has enabled new co-marketing opportunities. For example, the Packers held an in-stadium contest with Coca-Cola using Sitefinity CMS, in which audience members could enter their seat, section and row numbers from mobile devices for a chance to win prizes. The contest tool can be rebranded and used for other sponsors in the future.
“With Telerik Sitefinity CMS, we can give our fans a site that entices them with content, placing advertising in a targeted way, rather than flooding them with ads—that makes for a much better user experience,” said Bobber.
According to Craig Briars, Director of Sales at Americaneagle.com, Sitefinity CMS provided the Green Bay Packers with ease of use and developer flexibility. “Sitefinity CMS is an intuitive, flexible and scalable platform that empowers our team to deliver solutions that transform our client’s mobile, web and digital marketing ecosystems,” he said. “Our focus was on providing the Packers organization with a digital asset to deliver a mobile fan experience all NFL teams would aspire to emulate.”