Enqbator was able to completely revamp its website in less than three months and has seen some incredibly impressive results from the spring of 2020 to the spring of 2021. Their upgrade helped improve page speed which drove more traffic and Enqbator saw increases with pageviews increasing by 155% and overall sessions increasing by 128%.
The media search tool for the site has also been a gamechanger. Given the focus on the site’s look and feel and the imagery choices on high-traffic pages, the way Sitefinity organizes the images and videos through a comprehensive backend media search, has made finding and implementing the most impactful images very efficient.
In terms of what the social integration did for Enqbator to streamline updates from the website to social channels, McCauley says, “our developers could give us as content administrators, the ability to go in and easily enter titles and images to be used specifically for social media for each post making that whole process a lot more efficient. So if someone's sharing content, we can make sure that images, the right titles, and descriptions specifically for social media can be included, as we're adding just basic content for the page. Posting news and information from the site to social media is a whole lot easier.”
Next up, Enqbator plans to enhance its chatbot, add demo information to the website, develop new integrations between Microsoft Dynamics and the site, and use its newly developed mass notification platform, “vnotifi”, to advance the sales funnel on the site.
Enqbator is a web development firm based in Troy, Michigan that specializes in all aspects of web development, from websites and mobile apps to analytics and online marketing. Their unparalleled expertise in integrating client sites with clients' internal and external systems provides users with seamless browsing experiences. By striving to work as an extension of each client’s own team, Enqbator has forged long-lasting professional relationships.
If you want more information, please visit: www.enqbator.com