Sitefinity CMS Helps du Grow Site Rapidly While Improving Workflow Efficiency
With its ease of use and short learning curve, Sitefinity CMS has enabled the team to grow the 25-page website to more than 1,000 pages, because business users from different departments in du can add their own pages, based on the templates provided.
Another important benefit du realized is the time savings on internal approvals. “Sitefinity CMS has helped to automate approvals and improve the efficiency of our workflow, freeing us to work on other development projects, instead of chasing down signatures,” said Owais.
Additionally, the team has leveraged the Sitefinity platform for lead generation. “Handling form submissions through Sitefinity CMS increased our ability to generate and track leads,” said Owais. “Now, we are averaging 200+ leads per month.”
Moreover, moving to an updated Sitefinity CMS improved content discovery. “Now that the design is responsive, mobile users can browse other sections of the website, order services and find the information they need very quickly, he said.”
Owais said “following the redesign, traffic to the transactional areas on www.du.com—the payment portal and online shop for new customer acquisitions—increased by 30 percent.”
Sitefinity Templates Empower Business Units with Self-Service Capabilities
Sitefinity CMS has helped Owais’s team save time and increase the accuracy of information available to customers by enabling other teams to update content using Sitefinity generated templates. One example is information on roaming rates.
“When our customers use roaming, they often check our site for the current roaming rates,” said Owais. “We were constantly updating the rates listed on the website manually. Using Sitefinity CMS templates, we were able to delegate the task of updating roaming rates to the business units—they enter the numbers, we approve the change and upload it,” he said. “Because Sitefinity is so easy to use, there are no technical skills required—regular business users can make the changes themselves.”
Owais said several departments, including Public Relations, now update information on the site in this manner. “Sitefinity CMS empowers various business units to push content live without calling the web team frantically at odd times, such as in the middle of the night,” he said. “End users benefit, as well, because they have faster access to accurate information.”
Another key application enabled by Sitefinity CMS is the Store Locator, which helps customers find a store that offers the specific services they need. “It’s a very helpful application that provides a Google map and information about how long it will take to get to the store.”
Owais said new functionality in the app will relay customer queue information. “We’ll be able to give customers an idea of how long they may have to wait at a particular store,” he said. “Providing this very granular, real-time information using the Sitefinity CMS helps us to improve customer service and satisfaction.”