BankUnited teamed up with Bayshore Solutions, a leading digital agency, to find a content platform that would fit the institution’s requirements. They ultimately decided to go with Progress® Sitefinity™ CMS.
“We evaluated a number of different CMS platforms. When we were looking at the customization requirements, we realized the flexibility and ease of customization of the Sitefinity CMS platform would be ideal in this situation. This made the platform an easy choice,” said Kevin Hourigan, President and CEO, Bayshore Solutions.
One of the biggest issues facing modern businesses is responsive web design. People are accessing websites from a variety of devices, each with a specific screen size. Whether people are using laptops, smartphones, tablets, smart TVs or anything else, the site must fit the screen. While BankUnited did have a mobile site with the previous CMS, it was not built using responsive web design, which led to usability issues in some cases. With Sitefinity, the website’s layout will adjust automatically to the specifications of whatever device customers are using, creating a consistent, platform-agnostic customer experience.
For financial institutions, working around regulations is also critical. Companies like BankUnited need to comply with regulations, but they also need to develop workflows that enable them to work around them efficiently so they aren’t getting bogged down by compliance matters. With Sitefinity, BankUnited was able to create an automated three-step approval process that would keep the institution in line with industry regulations. The process was simple, but also expedited content publication while keeping it accountable.
Flexibility and scalability were also important for BankUnited, as the institution’s previous CMS limited opportunities for growth. One of the big benefits of working with Progress solutions is that they can be used in conjunction with each other to tackle new challenges as they arise. For example, by using Sitefinity CMS and Kendo UI® by Progress together, BankUnited developed a secure sign-on page for both corporate and personal customers. The sophisticated site gave users the confidence they needed to log-in and do their regular banking activities.
The development of the overhauled site, complete with all the new features, took BankUnited and Bayshore Solutions about 10 months in total. Because Sitefinity is so easy to use, BankUnited was able to get employees across all the various teams—from legal to marketing—on board with the CMS in no time.