Aspire Financial Services Drives 193% More Web Traffic with Sitefinity
Challenge
Headquartered in Tampa, Florida, Aspire Financial Services is a leading national service
provider of smart retirement solutions.
Aspire was looking for a better way to communicate its investment in people, processes
and technology capabilities. However, its existing corporate site, which also acts
as a gateway to its customer portal, was built using a platform that couldn’t evolve
alongside the business.
In addition to scalability and security concerns, the platform also presented challenges
with managing multiple sites. The web team also wanted the ability to build and
integrate MVC widgets, which would allow for the creation of custom functionality.
As the new chief marketing officer and senior vice president at Aspire, Shelia Reed
decided the best course of action was to build a new website that could drive the user
experience forward.
Solution
Kevin Hourigan, CEO of Progress partner Bayshore Solutions, recommended that Aspire
use Progress® Sitefinity™ Content Management System (CMS), primarily because it is a
.NET technology.
Aspire and Bayshore Solutions worked to envision and develop the brand’s new online
presence, consolidating 10 separate websites with more than 100 alias domains. This
led to a unified corporate domain at AspireOnline.com, which was designed to preserve
an uninterrupted navigation flow with its user base.
Aspire also used the Progress Kendo UI® component library to enrich the site with
graphical elements such as ROI calculators and calendars, which helped save time in
development.
The new site accomplished several goals, including:
• Offering new and innovative resources and tools to increase customer engagement
• Enhancing the customer journey to improve communication and conversion
• Bolstering the customer portal with new tools and other value-added content
Results
Launched in 2013, AspireOnline.com was an instant success, with website visits growing 193% (including a 385% lift in mobile visitors). Aspire has continued to optimize the user experience since then, with 2017 bringing several major enhancements, including a new navigation interface, an interactive sales map and revamped InvestLink and
InvestDesign pages.
These design projects have helped Aspire’s website hit new milestones, both in terms of traffic growth and user engagement. Aspire is averaging:
• Nearly 869,000 sessions per year
• 214,000 users in 2017, up 6% year-over-year (YOY)
• 10.3 million pageviews since launch, with a 76% YOY growth in pageviews in 2017
• 4.26 pages per session in 2017, which is a 72% YOY growth
Since the relaunch, the new website has merited numerous industry awards for creative design. More importantly, however, customer feedback has also been very enthusiastic.