Senior Account-Based Marketing Specialist

As part of the team you will:  

• Strategize, execute, and optimize a data-driven ABM strategy and be responsible for achieving the goals for reach, engagement, leads and pipeline for the set of Global Key Accounts 
• Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Technology Relations, Field Marketing and Sales) to design multi-channel ABM campaigns that support the Key Accounts Business Plans   
• Collaborate with the Go-to-Market teams to ensure the execution, measurement, reporting and results of the ABM campaigns  
• Monitor the sales-marketing funnel performance for Key Accounts to make recommendations on areas for improvement 
• Collaborate with the sales team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate 
• Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, cross-product messaging and cross-sell paths 
• Evaluate, propose, and manage outside vendors (e.g., technology partners, data providers, agencies) that may contribute to strategic-account marketing 

You have experience and skills in the following areas:  

• Solid experience and a proven track record in designing and delivering campaigns that engage and convert, ideally in a named or strategic account model 
• 2+ years of hands-on ABM/ABX experience 
• Experience with leveraging data and insights in the development of marketing plans aligned to account strategies 
• Experience in cross-functional collaboration with Product Marketing and Sales 
• Experience in handling projects with multiple stakeholders successfully and delivering within timelines  
• Experience working with Salesforce and 6Sense 
• Curiosity, self-drive and attention to detail  
• Ability to thrive in a fast-paced work environment, where change is constant and flexibility is key  

• Compensation: Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
• Benefits: Our benefits package varies depending on the country you are joining us in and is designed to recognize the diverse needs of our people.
• Time-off and Leave: Generous vacation allowance, an additional day off for your birthday, and volunteer days off.
• Well-being: A global well-being program focused on physical, mental, and financial health.
• Focus on Employee Experience: We aim to create an environment where people view their time at Progress as their best career chapter by seeking your feedback, partnering with you, and recognizing and celebrating the moments that matter.
• Career Growth: We empower you to own your career and personalize your growth with career development tools, internal career mobility, knowledge sharing, and learning opportunities.