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Marketing Operations – Senior Technical Architect

Job Summary

We’re Progress – we offer the best platform for building and deploying tomorrow’s applications quickly and easily. We are bold, forward-thinking innovators who build things that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other and cheer our wins. Join us as a Marketing Operations – Senior Technical Architect working out of your home office in the United States.

As our Senior Technical Architect, you have a deep understanding of Marketing technology as well as a desire to improve efficiency and the customer experience. You’ll work closely with sales operations, demand generation, field marketing and the business intelligence team to support a high-performance demand generation engine. This role is focused on designing, implementing and maintaining services that are critical to our marketing automation system and lead generation processes.

WHAT YOU WILL DO IN THIS ROLE:

Sales & Marketing Automation Strategy:
  • Contribute to consistent global process for the management of all leads for the organization
  • Manage lead scoring and distribution methodology to ensure quality leads are passed to sales for qualification and for increasing efficiencies and conversion rates
  • Provide leadership in the use of marketing automation & “go to” expert resource for marketing automation support
  • Summarize technical design to non-technical audiences; collect and maintain documentation
Technical Operations
  • Maintain our marketing technology stack (Eloqua, D&B, GotoWebinar) and the sync to our CRM (Salesforce); manage support issues and escalations
  • Make recommendations to stakeholders on best practices for improvement, introduce new technologies and educate others on new concepts/current processes and systems.
  • Develop and scale repeatable business processes to continuously improve operational efficiency, effectiveness and visibility into the data.
  • Partner with Demand Gen and Field Marketing teams to monitor and improve lead management processes; ability to offer insights and recommendations for improvement and implement those changes.
  • Enhance, test, and monitor the integration between Eloqua and & Salesforce for data quality & lead processing
  • Work with data analysts and BI to establish processes to monitor lead flow and communicate trends to Marketing leadership and Sales
  • Define processes to ensure Progress is leveraging the functionality available within Eloqua & SFDC to meet business requirements
  • Monitor and maintain the quality of marketing data including compliance with CAN SPAM, GDPR and related regulatory requirements.
WHAT THE IDEAL CANDIDATE WILL NEED TO HAVE:
  • Bachelors Degree required
  • Extensive experience in Marketing Operations or similar position
  • Experience working with Eloqua and Salesforce CRM in operational capacity preferred
  • Experience collaborating with IT infrastructure group in past positions preferred
  • Excellent organizational, communication skills, and project management skills
  • •Experience with providing innovative solutions to key business challenges preferred
  • Ability to work in a fast-paced environment
  • Works well with both customers and co-workers
BENEFITS
  • Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
  • Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
  • Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
  • Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.
Progress is proud to be an Equal Opportunity Employer!

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Together,
We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!

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