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Marketing Operations Campaigns Analyst, Senior

Marketing @ Sofia, Bulgaria

Job Summary

We’re Progress – we offer the best products to develop, deploy, and manage high-impact business applications. We are bold, forward-thinking innovators who build solutions that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other, and cheer our wins. Join us as a Marketing Operations Campaigns Analyst, Senior.

Job Summary:
The Marketing Operations Campaigns Analyst, Senior will join a team of marketing campaign specialists to support the needs of Progress’ diverse and growing demand gen and field marketing teams. This person needs to effectively combine strategy and technology to impact business needs and have the ability to balance the drive for revenue with a positive customer experience. It is a unique role that requires experience working with demand generation, product management, product marketing & marketing automation, CRM technologies and relies on multiple sources of internal system data to make it all come together within marketing automation.

You must be able to manage complex business needs with competing priorities, be comfortable in a fast-paced, demanding environment where you will be handling high profile initiatives. Because of the collaborative nature of this role, you will need to be a strong project manager & relationship builder and have outstanding verbal and written communication skills.

What you'll do:

Strategy & Team Collaboration:

  • Demonstrate an understanding of the business needs & product lines of stakeholders
  • Champion cross-functional execution of key strategies; team up with product management, product marketing, content team & demand generation on messaging, implementation & ongoing support
  • Drive “test and learn” culture balanced with effective prioritization to generate actionable insights
  • Provide updates to marketing and management teams
  • Prioritize work requests to achieve maximum efficiency
  • Ensure the quality and timeliness of deliverables

Technical Operations:

  • Own all aspects of the setup & administration in Eloqua of nurture programs for your product line(s); manage support issues and escalations
  • Identify, evaluate & scope process improvements to nurture programs, which includes optimizing integrated applications
  • Define processes to ensure Progress is leveraging the functionality available within Eloqua & SFDC to meet business requirements
  • Support & develop new program flows and procedures within Eloqua & Salesforce
  • Enhance, test, & monitor the integration between the web properties, Eloqua & Salesforce for data quality & lead processing
  • Support web form strategy through execution of the development & support of new templates, forms, landing pages, emails
  • Troubleshoot data and system issues by using a combination of system expertise, company knowledge, and detailed research
  • Work with marketers to gather requirements for and implement complex lead generation/nurture programs or new technologies; act as technical architect for marketing campaigns

Data, Segmentation & Reporting:

  • Manage campaign data support requests through Eloqua and in conjunction with our BI team
  • Audit, uncover and resolve data integrity issues, where impacting nurture performance
  • Collect data from multiple sources (Eloqua, Salesforce.com, Invoice data), and from Sales Operations to help correlate critical data points
  • Understanding of Sirius Decisions waterfall and marketing metrics
  • Provide timely insights and support to different internal business customers to support effective business decision-making
  • Work with data analysts to create ad hoc and self serve marketing ROI reports

Your profile:

  • Bachelors Degree or equivalent required
  • Extensive experience in Marketing Campaign Management or similar position
  • Experience working with Eloqua and Salesforce CRM in operational capacity preferred
  • Experience collaborating with IT infrastructure group in past positions preferred
  • Excellent organizational, communication skills, and project management skills
  • Experience with providing innovative solutions to key business challenges preferred
  • Ability to work in a fast-paced environment
  • Works well with both customers and co-workers
  • Personal computer skills; working knowledge of Microsoft Office (Word, Excel, Power Point) and other Internet applications

So if you can bring relevant experience and show up with energy and enthusiasm, we want to hear from you. What we offer in return is the opportunity to join a great company culture with wonderful colleagues to learn from and collaborate with and to also enjoy:

Compensation

  • Generous remuneration package
  • Employee Stock Purchase Plan Enrollment

Vacation, Family, and Health

  • 30 days paid annual vacation
  • An extra day off for your birthday
  • 2 additional days off for volunteering
  • Premium healthcare and dental care coverage
  • Additional pension insurance
  • Well-equipped gym on-site with CrossFit equipment and a climbing wall
  • Co-funded Multisport card
  • Daycare Center for your little ones onsite


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Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!

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