job-offer

Marketing Operations Analyst, Senior

Marketing @ Bangalore, Karnataka, India

Job Summary

As part of the team you will:  

  • Create, and execute integrated demand generation and lead nurture campaigns in our marketing automation solution that generate qualified leads, build pipeline, and drive revenue growth
  • Partner with the demand generation team to lead the execution of marketing campaigns ensuring that programs run on time according to schedule
  • Support demand generation activities: draft emails and landing pages, create advanced segmentation of audiences, organize and host webinars and ensure quality control throughout
  • Monitor the success of marketing campaigns through Salesforce, Marketo and other analytics platforms to ensure that campaigns meet performance goals
  • Analyze performance data (Eloqua/Marketo, Google Analytics, Salesforce) to identify trends, glean insights, and make recommendations to improve performance
  • Monitor the success of channels/tactics and report on the ROI of campaigns
  • Serve as trusted advisor to demand gen teams to offer advice on how marketing automation and other technologies can be used to optimize campaigns

 

Qualifications

  • 4-5+ years of experience in Digital Marketing, Field Marketing, Campaign Management, and/or Marketing Operations
  • Experience in planning and executing different types of marketing campaigns: persona-focused, industry-specific, product-specific, regional
  • Knowledgeable in best practices across various marketing channels: website, email, digital advertising, social media, SEO
  • Strategic, analytical, and data-driven. A solid understanding of marketing/sales funnel and demand generation metrics.
  • Comfortable using Marketing Automation (preferably Eloqua/Marketo), CRM (preferably Salesforce) and Google Analytics
  • Strong project management background. Highly organized, multi-tasking individual with the ability to effectively prioritize projects and adhere to deadlines
  • Strong team player with the ability to work effectively and cross-functionally in a fast-paced environment

Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!

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