Marketing Funnel Optimization Specialist , Senior

Job Summary

We're Progress and we offer the best platform for building and deploying tomorrow's applications quickly and easily. We are bold, forward-thinking innovators who build things that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other, and cheer our wins. Join us as Senior Marketing Operations Analyst for our Demand Generation COE Team at our Bangalore, India office.

As a member of our team, you will:

Be part of an organization that is driving integrated marketing excellence. We are looking for someone who loves optimisation of marketing funnel across product lines. We want someone who loves driving actionable campaign and customer insights to drive efficiencies, solve interesting problems and make an impact by collaborating with a global team. You will broadly own the following responsibilities:

  • Drive Funnel optimization and Insights by collaborating with Campaigns, Products and other marketing teams
  • Own the Lead Management and Nurture Programs
  • Monitor MQL quality, volume and ROI effectiveness
  • Monitor Marketing Attribution across channels
  • Communicate on an ongoing basis with sales & marketing to drive conversion optimization
  • Identify potential reasons for across business that could impact funnel
  • Design and Build the Reporting Infrastructure
  • Drive Operational Efficiencies through automation and agile processes
  • Drive Data and Customer centricity by better collaborating with Marketing Opps, Web Analytics and other sales and marketing groups
  • Lead the COE operations by driving efficiencies in marketing programs across business and product lines 

What an ideal candidate will have:

  • Willingness to learn and a growth mindset, with a passion for Data and Optimization.
  • Extensive experience in optimization of marketing campaigns across channels
  • Understanding of Marketing Automation and CRM workflows
  • Ability to combine insights across channels to present a unified customer view
  • Marketing Program Management experience to drive efficiency and scale
  • Hands on with data visualization tools.
  • Experienced with PBI, Eloqua, SFDC and other platforms
Benefits :

What we offer in return is the opportunity to join a talented team of bright people and to also enjoy:
  • 30 days of earned leaves plus an extra day off for your birthday, various other leaves like marriage leave, casual leave, maternity leave, paternity leave
  • Premium Group medical Insurance for the employee and 5 dependents, personal accident insurance coverage, life insurance coverage
  • A modern office with a well-equipped gym onsite, free access to yoga, Zumba classes by professional trainers
  • Professional development reimbursement
  • Interest subsidy on loans - either vehicle or personal loan

We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!

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