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Growth Marketing Specialist, Senior

Job Summary

We’re Progress – we offer the best products to develop, deploy, and manage high-impact business applications. We are bold, forward-thinking innovators who build solutions that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other, and cheer our wins.

If you are a well-rounded digital marketing professional with a passion for filling the funnel and seeing the direct impact of their efforts, come join us. We are looking for a Senior Growth Marketing Specialist to join our Global Demand Generation team and support everything from strategic planning to execution. This role is remote, though will require working EST or CST hours in order to adequately collaborate with global teams. 

As part of the team, you will:

  • Own and drive all demand generation activities aimed at meeting the business goals
  • Lead the cross-functional tactical planning and alignment between sales, PMK, DevRel, and field marketing around the focus areas for growth
  • Collaborate with a cross-functional team (Product Management, Product Marketing, Sales, partner tactical teams, etc.) to ensure the execution, measurement, reporting, and results of campaigns and projects that bring more traffic, leads, and sales through SEO, Google Ads, premium media buys, email and conversion rate optimization
  • Monitor the sales-marketing funnel performance to identify areas for improvement and make recommendations on growth marketing tactics to test
  • Collaborate with the sales team on monitoring lead volume, quality, follow-up process, conversion rates, etc. to identify opportunities to increase the lead to deal conversion rate
  • Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, messaging, content, etc.
  • Collaborate with field marketing to ensure local needs are considered in the demand plan

You have experience and skills in the following areas: 

  • 4+ years of experience and a proven track record in designing strategic campaigns throughout the funnel toward specific target audiences that engage and convert
  • Intermediate to advanced knowledge and experience in a variety of digital marketing tactics: managing SEO/SEM, email and/or display, and paid social advertising campaigns
  • Experience in cross-functional collaboration with Product Marketing and Sales is considered a big plus
  • Experience in handling projects with multiple stakeholders successfully and delivering within timelines is considered a big plus
  • Experience analyzing customer journeys, identifying high-value pages, recommending and rolling out tests that bring results is considered a big plus
  • Experience working with Google Analytics, HotJar, and Salesforce is a plus
  • Curiosity, self-drive, and attention to detail 
  • Ability to thrive in a fast-paced work environment, where change is constant and flexibility is key 
  • Experience working in a global company and collaborating across multiple teams and stakeholders is a plus 
  • Excellent communication skills 

What we offer in return is the opportunity to join a great company culture with wonderful colleagues to learn from and collaborate with and to also enjoy:

  • Flexible paid vacation time, paid day off for your birthday, and company holidays.
  • A variety of leave plans, including parental leave.
  • Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan.
  • Additional voluntary benefits include crucial illness/hospital indemnity, identity theft protection, auto & home insurance, and legal and pet insurance.
  • Tuition Reimbursement Program
  • Employee Assistance Program (EAP) and an employee well-being program, focusing on physical, mental, and financial health.
Progress is proud to be an Equal Opportunity Employer!

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Together,
We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!

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