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Field Marketing Manager, UK&I Region

Marketing @ Bracknell, Berkshire, United Kingdom

Job Summary

We are currently looking for a Field Marketing Manager to join our team in Bracknell, UK. In this role, you will be responsible for the creating, implementing and executing marketing programs to ensure a strong brand presence and drive profitable growth in the UK&I region. Working hand in hand with the regional Sales organization, you will be at the fore-front of Progress’s marketing initiatives.

If you are looking for a role within a mature yet innovative business and you enjoy creativity and autonomy in your work, then read on.

 

Your area of responsibility:

  • Initiation, execution, management and measurement of local marketing activities, including, but not limited to: email campaigns, account based marketing for direct/ partner marketing planning and co-funding, digital marketing, events, website campaigns, social media activity, advertising
  • In collaboration with the regional Sales Director, creating a marketing activity plan that includes execution of the global go to market initiatives and aligns to the regional sales strategies.
  • Tracking the flow of leads through the pipeline and working with the local sales teams to ensure follow up and understand the impact of marketing campaigns
  • Completing ROI reports and working with the sales teams to ensure follow up of leads
  • Working with the global program team to manage customer and partner satisfaction reports and attrition analysis
  • Local marketing budget management
  • Support the execution of PR and global campaigns and events where relevant such as the EMEA PUG or webinars

Your Profile:

  • Approachable and able to successfully collaborate with sales and international marketing teams
  • Proven experience in direct end user new business marketing for a software vendor
  • Proven experience of channel partner programs and co-marketing activities
  • Proven experience of demand generation tactics (evidence of integrated campaigns that have ended in new deals)
  • Knowledge of marketing technologies such as Salesforce.com, Eloqua, and Google Analytics.
  • Ability to drive ideas to execution - creative and hardworking
  • Business/Marketing IT degree
  • Ideally institute of marketing diploma or equivalent
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