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B2B Marketing Executive

Job Summary

We’re Progress – we offer the best products to develop, deploy, and manage high-impact business applications. We are bold, forward-thinking innovators who build solutions that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other, and cheer our wins. Join us as a B2B Marketing Executive, supporting the EMEA region. This is a work from home position in the UK with the opportunity for occasional travel.

In this role, you will be a key player on the EMEA Field Marketing Team and will partner closely with our global campaign and sales teams to build account-nurturing strategies. If you have a passion for filling the funnel and love to feel the direct impact of your strategic planning and execution, we would love to chat!

Role Responsibilities:
• Develop and execute lead-generation programs
• Analyze the demand creation process and identify ways to optimize conversions and pipeline
• Leverage positioning, messaging, buyer personas and other information to target segments and generate sales-qualified leads
• Select and deliver relevant content and assets to support Partners as built by the global product marketing teams
• Conceptualize, manage, and execute a diverse range of field marketing programs such as webcasts/webinars, SEM, content syndication and live events
• Collaborate with our channel distributors and partners in support of their end-customer acquisition targets and Progress revenue goals
• Assist Product Marketing with localization of external-facing partner materials (pitch decks, website pages, datasheets, program description, etc…)
• Collaborate with and participate in planning and reviews with senior levels of the business unit and marketing management

A Strong Candidate Demonstrates:
• Prior channel marketing experience preferably within a software or technology organization (distribution or reseller environments will be considered)
• Experience building strong relationships (remotely), developing and executing integrated campaigns that drive pipeline growth with partners and distribution
• Prior demand generation experience with a strong record of growth and success in scaling new products
• Experience using Google Adwords and Google Analytics
• The ability to run multiple simultaneous projects within deadlines
• Team-oriented mindset, capable of working cross-collaboratively with product, finance, marketing, etc...
• Strategic, analytical, and data-driven critical thinking

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Together,
We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!

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