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Demand Generation Specialist, Senior

Marketing @ Boston, United States

Job Summary

The Demand Generation Specialist Senior will be part of a company that powers world-changing apps and mobile-first businesses with Kinvey, Progress’ BaaS product. With a strong ability to conceptualize and manage a diverse range of marketing programs, the Demand Generation Specialist Senior will strive to crush sales revenue targets while bringing to the table best practices in the field. You will join a team of marketing leaders where transformation is in our source code. We want you to stay razor sharp and continually challenged, so we work closely with you to upgrade your career in ways you may not have even thought about yet.

As the Demand Generation Specialist Senior, you will:
• Support sales revenue goals by executing demand generation plans
• Conceptualize and managed a diverse range of marketing programs such as webcasts, SEO, SEM, retargeting, content syndication, and live events
• Analyze all stages of the demand creation process to identify areas of improvement
• Work with internal resources to manage PPC and social media lead-gen
• Produce campaign recap summaries (conversion rates, webinar registrants, email campaign metrics, etc.) in order to analyze past performance and identify new opportunities to improve existing campaigns
• Leverage positioning, messaging, buyer personas and other information to target segments and generated sales qualified leads
• Fill the top of the sales funnel with new leads and nurture existing prospects to meet defined goals for quantities and conversion rates
• Drive creative processes, database strategies, program executions and measured the success of these activities
• Measured marketing programs at all levels of detail. Analyzed outcomes; provided insights and presented results to facilitate sound decision-making


You will be the person who has/is (a/an):
• BA/BS degree, MBA preferred
• At least 3 years of marketing experience
• Prior software industry experience (mobile products, SaaS, .NET products, HTML tools)
• Experience with using a CRM
• Prior experience managing integrated marketing campaigns
• Strong analytical and quantitative skills -- must have an interest and skill in analyzing data and be able to provide recommendations based off of findings (Google Analytics experience preferred)
• Demonstrated proficiency with multiple formats of demand generation such as email, website, PPC, SEO, Social, direct mail, telemarketing
• Proven track record managing pipeline generation, including managing campaigns from concept to ROI analysis
• Excellent organizational skills with an ability to run multiple projects simultaneously while meeting deadlines
• Self-starter with an entrepreneurial spirit and ability to work independently
• Advanced knowledge of best practices in B2B marketing automation, demand generation, and rules-based lead nurturing
• Team player who is able to work collaboratively across the organization with product, finance, marketing, sales, etc. in order to drive accountable lifts in revenue
• Flexible and adaptive to constant change with the ability to multi-task in a fast-paced environment

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