B2B Marketing Campaign Lead

We’re Progress – we offer the best products to develop, deploy, and manage high-impact business applications. We are bold, forward-thinking innovators who build solutions that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other, and cheer our wins. Join us as a B2B SaaS Marketing Campaign Lead, working from your home office but also going into our Limerick Ireland location as needed.  Candidates must be local to Limerick as a result..

Progress has always delivered the platform and tools that organizations need to develop and deploy mission-critical business applications. Progress customers span the globe and include thousands of companies that build their business application offerings on Progress, and tens of thousands of organizations using Progress to build their own mission-critical applications.

We’re looking for someone to join our Global Demand Generation team and support everything from strategic planning to execution. If you have a passion for filling the funnel and love to feel the direct impact of your efforts, come join us.

WHAT YOU WILL DO IN THIS ROLE:

• Own and drive Global Campaign Demand Gen activities for our product line; WhatsUp Gold.
• Plan GTM motions and launches with Product Marketing that align to product life-stages.
• Plan & execute customer marketing activities to drive feature & function adoption, renewals and upsell
• Conceptualize, manage and execute a diverse range of marketing programs such as webinars, SEO, SEM, retargeting, content syndication, social media and events
• Work with sales & marketing to manage, measure, and optimize the marketing and sales process
• Rigorously manage and measure all marketing campaigns and tactics driving to conversion rate increases and funnel optimization
• Analyze all stages of the demand creation process to continually identify ways to optimize conversions and pipeline
• Produce campaign recap summaries with respect to conversion rates and ROI and identify new opportunities to improve existing campaigns
• Leverage positioning, messaging, buyer personas and other information to target segments and generate sales qualified leads.
• Fill the top of the sales funnel with new leads and nurture existing prospects to meet defined goals for quantities and conversion rates
• Drive creative processes, database strategies, program executions and measure the success of these activities
• Measure marketing programs at all levels of detail. Analyze outcomes, provide insights and present results to facilitate sound decision-making
• Participate in planning and reviews with senior levels of the business unit and marketing management

WHAT THE IDEAL CANDIDATE WILL NEED TO HAVE:

• Demand generation experience for B2B in software industry
• Experience running & optimizing ABM campaigns
• Strong track record of successfully driving growth and generating/acquiring net new customer pipeline
• World-class analytical and quantitative skills – passion for analyzing data and providing recommendations based off findings
• Excellent organizational skills with an ability to run multiple projects simultaneously while meeting deadlines
• Expertise working with marketing automation systems and CRM platforms
• Self-starter with an entrepreneurial spirit and ability to work independently
• BA/BS degree
• Advanced knowledge of best practices in B2B marketing automation, demand generation, and rules-based lead nurturing
• Proven track record managing pipeline generation, including managing integrated campaigns from concept to ROI analysis
• Team player who can work collaboratively across the organization with product, finance, marketing, sales, etc. to drive accountable lifts in revenue
• Flexible and adaptive to change with the ability to multi-task in a fast-paced environment

We'd be happy to chat if this sounds like you and fits your experience and career goals. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:

• Compensation: Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
• Benefits: Our benefits package varies depending on the country you are joining us in and is designed to recognize the diverse needs of our people.
• Time-off and Leave: Generous vacation allowance, an additional day off for your birthday, and days off for volunteering
• Well-being: A global well-being program focused on physical, mental, and financial health.
• Focus on Employee Experience: We aim to create an environment where people view their time at Progress as their best career chapter by seeking your feedback, partnering with you and recognizing and celebrating the moments that matter.
• Career Growth: We empower you to own your career and personalize your growth with career development tools, internal career mobility, knowledge sharing, and learning opportunities.

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