Sitefinity Webinar Savvy Businesses

Test for Success: A/B Testing Essentials to Increase Conversions & Improve ROI

On-Demand Webinar
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Learn how to capture what matters most to your audience

Every website is created with a goal in mind. We design or redesign our websites based on our own personal or team’s assumptions or maybe industry trends of how we can meet that goal. But, without tweaking, testing, and iterating, we can’t know for sure if we’ve built a website or web page as effective as it could be at achieving our desired result. Without an A/B testing strategy, website updates are just a guessing game that could cost you. 

This on-demand webinar will show you how to capture an understanding of what matters most to your audience and a step-by-step process for optimizing your website to deliver, including: 

  • Where to start and where to go
  • CMS requirements to effectively A/B test
  • How to build a KPI-driven marketing strategy -- even a little data makes a difference
  • What not to test right away


Megan Gouveia
Rashmi Hurst

Director of Analytics + Insight
LEAP Agency

Jen McAdams
Jen McAdams

VP of Demand Gen and Field Marketing
Progress Software