How to Develop a Marketing Plan - Level 1

Thank you for your interest in learning about how to develop a marketing plan.

This one-hour online session is geared towards Business and Marketing Management. At the end of the session you should understand the elements of a marketing plan and how to create an effective marketing plan. Additionally you should gain clarity on how to then focus and implement on that plan. Note - this should align to the work completed on your business plan during the Executive Planning Workshop. Your instructor - Palo Alto Software - The Planning People - develops, publishes, and markets software products for use with personal computers. Its products offer task-oriented, "know how" solutions for small-business and home-office entrepreneurs, professionals, and middle managers.

Register below to view this informative and important seminar. Again, thank you for your interest in Progress and our Partner Program online seminars.

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Seminar Recordings

Click on the title of the seminar you wish to view and follow the online instructions. If you experience technical difficulties, please email us at naempowerment@
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AP Sales Force Readiness - Positioning Progress Against the Competition

How to Develop a Marketing Plan - Level 1

How to Develop a Marketing Plan - Level 2

Industry / Competitive Analysis - Level 1

Industry / Competitive Analysis - Level 2 (Coming Soon)

Public Relations - Level 1

Public Relations - Level 2

Progress Partner Resources

OpenEdge Reference Architecture

Application Transformation

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Progress Software Corporation supplies business application platform, soa infrastructure and data infrastructure software that simplifies and accelerates the development, deployment, integration and management of business applications and Service-Oriented Architecture (SOA). Our superior business application platforms include Progress OpenEdge for high performance SOA integration and software as a service (SaaS), and Progress Apama for complex event processing. Our innovative event-driven SOA infrastructure solutions include Progress Sonic Enterprise Service Bus (ESB), Progress DataXtend semantic data integration, Progress Actional SOA management and SOA governance, and DataDirect data connectivity for mainframe SOA and web services. Our data infrastructure products include DataDirect Connect for database driver and data provider connections to relational databases and XML data integration, EasyAsk for enterprise search and e-commerce, and ObjectStore object data management.

Progress OpenEdge® is a business application platform for the rapid development, deployment and management of business applications that are standards-based and service-oriented. Our state of art business applications provides maximum architectural flexibility, easiest development of SOA enabled applications and SaaS optimized applications. With OpenEdge there is platform independence and future proof and backward compatibility. OpenEdge partners with vertical application partners for the best logistics, retail, ERP, manufacturing and healthcare business applications. Develop quickly with OpenEdge Reference Architecture. Deploy empowering and high performance transactional applications. The all in one development environment makes OpenEdge the platform of choice. Select OpenEdge for large scale data management of critical business applications. OpenEdge is the leading embedded database.