Real-time Marketing

Businesses today operate in a hyper-competitive environment. Your customers are savvy: they are online and expect instant access to products and services. How can you offer differentiated services to keep them satisfied?

Real-time insight leads to real-time interaction

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Progress Software’s Complex Event Processing gives you real-time visibility into your customer transactions, profile data and buying preferences.  It is the only event-based solution that offers rich data analytics and business rule management and automation. Armed with this insight, you can:

• Make every channel a unique touchpoint: SMS, Facebook, email, phone, and more
• Identify cross-sell opportunities to convert into personalized, context- specific offers
• Measure real-time effectiveness of your promotions and outreach
• Stay connected with your customers like never before.

Progress Apama Complex Event Processing Platform

Progress empowers organizations to use one interface to identify opportunities with real-time visibility into all transactions and customer interactions. Progress Apama allows you to monitor and analyze events and take the right action- so you can service your customers and maximize revenue opportunities.