REMINDER/DataDirect Technologies' Vice President of North American Sales to Speak at Software Business 2007 Annual Conference
01-Oct-2007
Eric Egertson to Present, "The Business Case for High-Performance Database Connectivity" to Audience of Leading Independent Software Vendors
What: Saving on development costs and tapping into a larger market are just two reasons why major software companies are taking a closer look at database connectivity components when building their industry leading software products. In the presentation, "The Business Case for High-Performance Database Connectivity," Eric Egertson, VP of North American Sales at DataDirect Technologies will discuss how the database-connectivity layer of the application stack has moved from a technical issue to a business priority - impacting product performance, maintenance, development costs, service levels and ultimately, revenue generation.
Where: The Software Business 2007 Conference is the premier conference on business and technology for executives and managers of software companies. Taking place Oct. 2-3 at the Hyatt Regency in Santa Clara, Calif., the two-day conference serves owners, chief executives, presidents, vice presidents and division directors or department managers of leading and fast-growing software companies located throughout North America who are conducting business domestically and worldwide. For conference details and registration information visit www.softwarebusinessonline.com
When: The product development track presentation, "The Business Case for High-Performance Database Connectivity" is scheduled to take place Oct. 3 during the afternoon breakout sessions beginning at 3:40 p.m.
Who: As Vice President of North American Sales at DataDirect Technologies, Eric Egertson directs the company's OEM and corporate sales efforts, encompassing telesales, field sales and field sales engineering in North America. Eric also directs legal and financial operations in support of sales operations and company strategy, and works closely with product marketing and development on pricing, packaging and new product areas.
DataDirect Technologies (www.datadirect.com), an operating company of Progress Software Corporation (NASDAQ: PRGS) is a world leader in data connectivity and mainframe integration. DataDirect Connect(R) database drivers and ADO.NET data providers are used by the world's top independent software vendors (ISVs) and 96 of the Fortune 100. The company's products are heavily leveraged throughout the software industry with more than 300 software companies embedding DataDirect(R) components in over 400 commercial products.
DataDirect and DataDirect Connect are registered trademarks of Progress Software Corporation or one of its subsidiaries or affiliates in the U.S. and other countries. Any other trademarks contained herein are the property of their respective owners.
CONTACT: Articulate Communications Inc.
April Harned, 212-255-0080, ext. 11
aharned@articulatepr.com
SOURCE: DataDirect Technologies
