Progress Software Hosts Webinar for Partners on Advantages of Search Engine Marketing December 6th
BEDFORD, Mass. (BUSINESS WIRE)
05-Dec-2006
Progress Software Corporation (Nasdaq: PRGS), a supplier of leading technology to develop, deploy, integrate and manage business applications will host a webinar on pay-per-click advertising (PPC) as part of the company's ongoing Application Partner (AP) program. In order to help APs understand the full value of PPC advertising and how they can leverage it to effect their businesses, Progress has brought in an expert, Bernie Borges of Find and Convert, who will deliver the webinar, "Get Big Payback Using Search Engine Marketing." The presentation will give Progress APs practical advice and strategies for using PPC advertising to drive demand to an organization. Topics will include:
-- A brief review of Search Engine Optimization (SEO)
-- The advantages of using PPC advertising to produce sales leads
-- Strategies and techniques for success
-- Common mistakes to avoid
WHO: Bernie Borges, founder, Find and Convert
WHAT: Get Big Payback Using Search Engine Marketing;
Lessons on how to drive qualified leads to your Web site
using pay-per-click advertising
WHEN: Wednesday, December 6, 2006
12:00 - 1:00 p.m. ET
To find out more about this webinar on search engine optimization or to register, please contact Joan Groleau at jgroleau@progress.com
About Progress Software Corporation
Progress Software Corporation (Nasdaq: PRGS) provides application infrastructure software for the development, deployment, integration and management of business applications. Our goal is to maximize the benefits of information technology while minimizing its complexity and total cost of ownership. Progress can be reached at www.progress.com or +1-781-280-4000.
About Find and Convert
Find and Convert is a marketing firm dedicated to producing sales opportunities through Web marketing strategies that can be measured for ROI. Services include: search engine optimization (SEO), pay-per-click advertising (PPC), direct mail campaigns driving prospects to a personalized Web landing page and video commercials on the Web. Find and Convert Web marketing strategies are designed to help businesses find leads and convert them to qualified sales opportunities. We've provided these services since 2002. For more information about Find and Convert, please call 727-234-0952, or find us on the Web at www.findandconvert.com
CONTACT:
Progress Software Corporation
Silvie Casanova, 781-280-4000
scasanov@progress.com
or
Schwartz Communications, Inc.
Joan Geoghegan, 781-684-0770
progress@schwartz-pr.com
SOURCE:
Progress Software Corporation
