Situation Based Promotions
Deliver the right offer at the right time
To satisfy growing customer demands and maintain loyalty, communication service providers (CSPs) must deliver new, innovative and personalized value add services in an instant. The first of its kind Progress® Situation-Based Promotion solution accelerator gives CSPs the ability to automatically sense the right time to send the best promotion or offer based on criteria such as customer lifestyle, usage patterns, social networking preferences and location.
Read the press release announcing the Situation-Based Promotion solution accelerator
"CSPs are able to supply customers with a unique on-demand experience that is tailored to individual preferences. Most importantly, response rates and the returns on campaign investments are higher."
- Sanjay Kumar, Industry Vice President, Communications and Media, Progress Software
Provide real-time marketing to your customers
The Situation-Based Promotion solution accelerator is built on the Progress® Responsive Process Management™ platform and leverages the best in class Progress® Apama® complex event processing functionality which can correlate millions of events to automatically deliver these promotions in real-time, and business users don't need to rely on IT manage campaigns.
When you have effective ways to target customers for personalized marketing opportunities in real-time, you will:
- Decrease customer churn: Enhance the customer experience with highly targeted offers to meet their needs
- Improve campaign lead times Enable the marketing organization, rather than IT, to easily change promotional criteria and develop new promotional offers
- Raise response rates to marketing promotions: Engage customers in real-time, when they are most interested in a targeted promotional offer, increasing your revenue
Learn about the technology
Get this revealing report by Vanson Bourne
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