Marketing
Advice on local business practices and requirements
We will provide consultancy and advice on the following areas for the selected Asian market (s):
- Taxation
- Statutory requirements
- Language issues
- Field lengths
- Technical maturity of market
- Business rules of engagement
Local market intelligence
We will provide local market intelligence to Progress Asia Business Link Application Partners through eNewsletters so that Application Partners can be updated on local business and technology environment.
Market Survey
We will support in doing market surveys with external research companies if appropriate.
Localization and translation of brochures
Localized brochures are very important in promoting your products in Asian countries. We will facilitate the production of your localized brochures including translation and printing.
Manage and facilitate lead generation activities
We will identify with you the most appropriate activities for lead generation in the selected Asian countries. These may include:
- Trade shows (booth and presentation slot)
- Telemarketing
- Business seminars / events
- Direct mail campaigns
- Advertising
Access to existing Progress customer base in the region
Application Partners of the Progress Asia Business Link Program can leverage our customer base in the region for marketing and lead generation activities.
Press activities
We will identify with you the most appropriate activities for publicity and branding in the selected Asian countries. These may include:
- 1:1 press meetings
- Press releases
- Press articles
Access to Progress Software’s Asian Solution Center
The Asian Solution Center will host technical, business and management services that support the Application Partners to develop and implement successful business applications for the Asia market. The Solution Center will be equipped with technical and business professionals as well as office space, hardware and system software. The Solution Center isalso equipped with projectors, whiteboard, conference room and training room facilities.
Application Partners participating in Progress Asia Business Link will be able to utilize the facilities of the Solution Center for developing their presence in the Asia market.
